![]() The brand has positioned itself on social networks like WeChat to promote its products. The brand strategy was implemented little by little to reach the desired success. Their bottles have bright colors and unique design.īefore entering the Chinese market, Twist & Drink had no reputation and reputation is everything for brands in China. ![]() These beverages are made with natural mountain spring water and have a fruity flavor. Twist & Drink is a beverage brand for children, created in Austria in 1973. The results for the company are very promising: DAMAC had a welcome page on its WeChat account and created stylish H5 pages. The agencyprovides its clients with unique living concepts as well as dream homes. Damac Properties: Lead generationĭamac Properties, is a real estate development company located in the Middle East and Dubai. A mini game was the perfect thing because the Chinese are big consumers of video games, especially on mobile. The creativity and simplicity of the campaign allowed users to share with their loved ones during the event. The used the Chinese New Year for its promotion.Ī page and H5 game allowed the users to send fireworks to wish a Happy New Year or play a game symbolized by a rooster, the Chinese sign associated with 2017. The user could customize his Montblanc pen by choosing the color. The second part of the campaign focused on the ability to engage the consumer in the brand experience. On Wechat, users could see a letter written in Chinese saying, “Art cannot change the world, but it can change the way people think – and people can change the world.” This is often used in luxury industries. For his campaign, Montblanc used a famous personality, Hugh Jackman to tell the story of the brand. The first part was to tell people about the history of the brand. This marketing campaign was divided into 2 parts: ![]() Montblanc had already used the platform to promote its Moon phase which was very successful. The brand used WeChat to promote its style collection. This positive buzz helped strengthen the brand and increase its image. In just 12 minutes they sold out their entire collection. Now the choice for the launch date is even more profound. The Chinese are known for giving gifts at significant events. They decided to launch the bag campaign a few days before Valentine’s Day. Using WeChat to promote the brand is a suitable strategy in view of the digital tendency of China. They made a limited edition bag that gives an image of prestige and exclusivity. Givenchy took advantage of the digital environment to offer its consumers an offer in alignment with their luxury purchasing habits. This is a perfect way for brands to get a relevant, fashion-oriented community.Ī post was published on Tao Liang’s WeChat account referring to the partnership with Givenchy promoting the 80 limited edition handbags which sold for 15,000 RMB per bag. Bags, who has a Wechat audience of 1.2 million followers. Givenchy has partnered with one of the most influential influencers (Key Opinion Leader (KOL) in China to promote a limited edition handbag. 5 successful marketing campaigns on the Chinese super app, Wechat The Givenchy partnership With Mr. WeChat is more than just an application, it’s an entire ecosystem with significant growth and sales potential for any company wishing to expand its business in China. Nicknamed “The WeChat Times”, it’s often used as a search and source of information. This social network is completely integrated into the Chinese daily life. It’s a free instant messenger mobile application with multiple functions. The WeChat application was created in 2011 by Tencent.
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