![]() ![]() Full-color magazine ads mayuse the one-color, reverse or full-color versions of the logo.One Color - Black or White Full ColorIMPROPER LOGO USAGEProper use of the logo strengthens its effectiveness each time it is seen. LOGO USAGEFor one-color print advertisements, use the black or reverse version of the logo. Logos cannot be stretched.7 September 2012 5x x xx x x xx x xMINIMUM SIZE1” wide by the proportionately high size. No other use of this font or similar should beused anywhere.Fonts used in marketing and promotion pieces are Eurostyle and Univers.Headline fonts are Eurostyle Bold Oblique and Eurostyle Demi:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Body font is Univers 55 Roman:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890abbreviaTIONSAbbreviations that can be used: AFAll other abbreviations cannot be used: ATF, AT, ANY, etc.Cannot combine any part of the Anytime Fitness name with another company or service: Anytime Tanning,Anytime Training6 September 2012Ĭlear SpaceClear Space is the area directly around the logo that must remain clear of all images or text.5x. Color matches or substitutionsare prohibited.Exterior Sign Vinyl Needed:Runningman Color: Translucent Plum Purple (230-128)Lettering Color: Translucent WhiteLine Through Lettering: Opaque Black (220-12)Standard FormatHorizontal FormatExpressExamples:5 September 2012įontsThe customized font used in the logo is to be used in the logo only. When reproducing these colors in4-color process inks (CMYK), or on screen (RGB), the screen tints listed here should be used.Different color models may reproduce the colors with slight variations, e.g., a logo printed using PMS 2587 asa spot color may result in a slightly different hue or red color when compared to one printed 4-color process orcompared to an on-screen (RGB) logo.Standard Anytime Fitness® Logo PurpleĜMYK RGB PMS C 59 R 122 2587 M 66 G 104 Y 0 B 174 K0PMS 2587 Black BLACK CMYK RGB C 0 R 0 M 0 G0 Y 0 B0 K 100Standard Anytime Fitness® Logo with taglinePMS 2587 Black PurpleĜMYK RGB PMS C 59 R 122 2587 M 66 G 104 Y 0 B 174 K0 BLACK CMYK RGB C 0 R 0 M 0 G0 PMS 425 Y 0 B0 K 100 GRAY CMYK RGB PMS C 0 R 95 425 M 0 G 96 Y 0 B 98 K 77Anytime Fitness Express® LogoPMS 2587 Black PurpleĜMYK RGB PMS C 59 R 122 2587 M 66 G 104 Y 0 B 174 K0 BLACK CMYK RGB C 0 R 0 M 0 G Y 0 B0 K 1004 September 2012Ĭolor for Exterior SignageThe exterior sign vinyl brand is 3M, and the color assignments are described below with graphical representations.This brand and color must be specified in your proof to the corporate office. ![]() It isbest to reproduce the logos using the Pantone (PMS) numbers shown below. (Other color versions are shown on the following page). The logo must be reproduced from theAnytime Fitness Express digital artwork files.logo Usage guidelinesThe following logo usage guidelines apply in conjunction with the various logos adopted by Anytime Fitnessand should be followed at all times.If applicable, your franchise address and phone number should appear on any products or related materialswhere the Anytime Fitness logo(s) are used.The logo(s) must be larger or more prominent than your franchise address and phone number.You must use the logo(s) exactly as they are shown in the Anytime Fitness® digital artwork files you may notimitate the Anytime Fitness® logo(s) in any of your materials.3 September 2012ĭesignColor for print/ DIGITALThese logos have been created as 2-color logos. Please note that the registered trademark symbol ® is an integral part of the logo.It is considered part of the logo art and should not be altered in any way. ![]() The logo must be reproduced from the Anytime Fitnessdigital artwork files.Anytime Fitness Express® Logo (available in one format)The Anytime Fitness Express® logo may be reproduced only in the versions shown in this document and maynot be altered in any way. It is considered partof the logo art and should not be altered in any way. Please note that the registered trademark symbol ® is an integral part of the logo. It may be reproduced only in the versions shown in this document and may not be altered inany way. So, it’s important that we maintain strict standardsaround its usage. Runningman available in one format only.)Standard Format Standard Format with taglineHorizontal Format Runningman OnlyThe Anytime Fitness® logo is the leading face of our brand. Logosgeneral configurationsAnytime Fitness® Logo (Full logo available in 3 formats. Brand Marketing Style Guide September 201261 Copyright © 2012 Anytime Fitness, LLC Table of ContentsLOGOS 3General configurations/logo marks 3Logo usage guidelinesĝESIGNColorĔFontsĖAbbreviationsĖClear space 7Minimum size 7Logo usage 8Improper logo usage 8Access logos to download 9Apparel applications 10TRADEMARKS AND LOGO MARKSDefinitionsđ1Usageđ1Symbolsđ2Combinationsđ2Legal line 12AFFILIATIONSđ3MARKETING MATERIAL CREATIVE & APPROVAL PROCESS 13
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